PR should help leaders lead, not listen
Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd. My profession seems to be obsessing on stakeholder relationship management. I see why....
View ArticleLimits to digital networked PR and business
There has been lots of talk in PR circles about value networks and the networked society. Here I take a closer look at what the fuss is all about and issue a note of caution and a call to moderate the...
View ArticleEssay: Sustainability and WBCSD’s myopic Vision 2050
The World Business Council for Sustainable Development’s Vision 2050 says the corporate world must play a leadership role in solving mankind’s mounting problems. It outlines a new agenda for business:...
View ArticleThe F-word in the new Cold War
How does a near-European monopolistic vertical supplier (upstream, downstream and in-between) of an expensive fossil fuel from a semi-democratic country convince politicians from proper democracies...
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Lonmin’s PR credibility gap
You cannot have missed it. A strike at the Marikana platinum mine owned by Lonmin in South Africa led to 34 workers being killed and many more injured in a confrontation with the police. Weeks later...
View ArticleHow to make blackouts a thing of the past
[This essay by Professor James Woudhuysen, Joe Kaplinsky and Paul Seaman was first published on spiked-online.] The key to providing for our energy needs is technological development, not sterile rows...
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Poor communication is not a crime
Italian judge Marco Billi has jailed (pending appeal) six scientists and one public official for six years for manslaughter. They were condemned for downplaying – in their communication – the risks of...
View ArticleEnergy independence: a misguided pipedream
[This essay by James Woudhuysen and Paul Seaman first appeared on spiked-online.] Barack Obama’s victory in the US presidential election looks unlikely to subdue the growing calls, throughout America,...
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Voodoo PR versus “Voodoo Academia”
This piece is one of my most-read blasts from the past. Its content remains vividly contemporary. Enjoy. Richard Edelman’s Voodoo Academia replies to Professor Aneel Karnani of the University of...
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Chernobyl book review: Manual for Survival: A Chernobyl Guide to the Future...
Allen Lane imprint Penguin Books 2019 ISBN-13: 978-0393652512 The shocking truth about Chernobyl is how few people were killed or made ill by radiation. I’m getting an adrenaline rush watching HBO and...
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